Design thatSCALE PRODUCTS& ship revenue.Design + Code.
Product design that helped maintain $100M+ in TVL, lifted D7 retention by +20% on iOS, and grew a design team from 1 to 6+ at a company of 150+.
Proudly worked with
Impact by the Numbers
Design is not just about aesthetics; it is about measurable business outcomes.
Gamified staking and radical transparency helped Tomb Finance maintain $100M+ in TVL during the 2021 cycle. Corroborated by DefiLlama.
Led design and shipment of Mia, Sweat Wallet's in-app AI chat, reaching 10M+ mobile users. Reported by Cryptonomist, May 2025.
A swipe-to-vote interface drew 357K+ wallets, the highest turnout on NEAR at the time. Reported by The Defiant and CoinDesk.
Founded PremierSoft's design discipline as its first designer and grew the team to 6+ designers as the company scaled to 150+ employees.
Product design your engineers can ship.
A senior product designer embedded in your team, from discovery to engineer-ready code artifacts. Fixed monthly price, two partnership slots.
1-Month Partnership
- Senior product designer for your team
- Unlimited design requests, one active at a time
- AI design-to-code artifacts your engineers ship (Tailwind, via GitHub)
- Average 48h first delivery
- Integrate with your team on Slack
- Unlimited edits and support
- Fixed, monthly price. Pause or cancel anytime
6-Month Partnership
- Everything in the 1-Month Partnership
- Priority request queue
- Weekly working sessions with your team
- Async video walkthroughs with every deliverable
- Quarterly design-system health checks
- Quarterly growth-experiment design
Single Project
- 2-4 weeks, one-time payment
- Get your product UI or MVP designed fast
- Great for startups
- Product design
- Design system work
- AI design-to-code pipeline
- Slack communication
Not ready for a partnership? Start smaller.
Product/UX Audit
5 business days. Credited 100% toward any partnership within 30 days.
Design System Sprint
3-4 weeks. Audit to 40-60 token-driven components with dev handoff.
I keep two partnership slots open. When both are full, this page becomes a waitlist.
Will Creative Studio · Product design partnerships · Remote from Portugal
Selected works
Strategic pivots behind verified outcomes, from 357K+ DAO wallets to 50+ design-system components.
What We Offer
Product Design
Research to shipped product. Mobile and web.
Design Systems
Figma components that scale. Mapped to code.
Design + Build
AI design-to-code artifacts. Your engineers ship.
Brand Identity
Logo, visual system, guidelines.
AI Product Design
Chat interfaces, LLM UX, AI-powered tools.
Zero-to-One
MVPs in weeks, not months.
The Philosophy of Revenue
At WCS, we bridge the gap between abstract business goals and concrete engineering constraints.
Aligning mechanics with business outcomes
Trust Architecture
Trust is the Product
In Web3 and AI, trust determines adoption. We design interfaces that verify security and intent without overwhelming the user.
Behavioral Economics
Aligning Actions with Outcomes
We leverage game theory and incentive design to align user behavior with protocol health — from staking duration to ad engagement.
Radical Simplification
Complexity Kills Conversion
We ruthlessly eliminate features that do not drive the core metric and break down technical jargon into intuitive metaphors.
Design as Code
1:1 Mapping to Components
Every element of the design system maps directly to React and Tailwind components. If it cannot be built efficiently, it doesn't belong in the system.
About WCS
Will Creative Studio (WCS) is a remote-first, global product design and engineering studio founded by William Finger. We specialize in turning complex Web3 and AI technologies into revenue-generating systems. Our work spans DeFi protocols, AI agents, and digital products that have impacted millions of users worldwide.
FAQ
Do you write code?
I design end to end and generate engineer-ready code artifacts with AI (Claude Code, Cursor). At Paybilt, three engineers implemented my Tailwind components directly. Your engineers own shipping. I never hand-write production code.
Who does the work?
Me, every month. No handoffs, no juniors, no project managers.
What does unlimited requests mean?
Unlimited queue, one active request at a time. Large briefs are chunked into 24-48 hour deliveries.
How fast is turnaround?
Business-day response on Slack. Average 48 hours to first delivery.
Can I pause or cancel?
Pause anytime on the 31-day cycle. Unused days stay banked. 6-month terms include up to two pause-months.
How does invoicing work?
EU invoice in EUR or USD from Will Creative Studio LTDA.